Number of social media user accounts APAC 2024, by country

Chinese citizens displayed a strong online presence, having approximately 1.06 billion social media user accounts as of January 2024. Other Asia-Pacific countries and regions appeared to trail behind China in terms of their social media activity. India and Indonesia, the second and third ranking countries for social media, had 462 and 139 million social media user accounts respectively.

Leading platforms

Facebook reigns worldwide and in the Asia-Pacific region as the most-used social media site, having displayed an increased number of daily active users. However, Asian social networks, such as WeChat, have also gained immense popularity throughout the Asia-Pacific region. Acting not only as a messaging and social media service, WeChat is a platform for online shopping and payment services. The social networking site, owned by Tencent, was the sixth most used social media platform globally. Interestingly, almost half of the most popular social media platforms globally were Asian social networks.

A connected region

The Asia-Pacific region has gone through a technological evolution and alongside the region, its citizens have willingly adopted this change. This is conveyed through the internet penetration rate, which has more than doubled since 2010 in Asia. A better internet infrastructure has catalyzed the emergence of social media throughout the Asia-Pacific region. As such, surveyed citizens across the region firmly stated the likelihood of them lessening their social media use was slim.